Número: 54

Artificial Intelligence in Academia

Visibility, Discoverability, Findability, Search Engine Optimization (SEO) and Academic SEO in Digital Repositories: A scoping review

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Visibility plays a critical role in enhancing the impact of scientific research, yet it is often interpreted in diverse and overlapping ways. Related concepts – such as discoverability, findability, search engine optimization (SEO), and academic search engine optimization (ASEO) – are frequently used interchangeably, despite having distinct meanings. This study aims to clarify how these terms are conceptualized in the context of digital repositories and to identify the techniques proposed to optimize them. A theoretical framework was first developed to define and differentiate these concepts based on their usage in the broader web environment. This was followed by a scoping review, conducted in accordance with the SALSA framework, of 67 scholarly articles that address the use of these terms within the domain of repositories. The review analyses how the concepts are understood and applied, and catalogues the optimization strategies discussed. The results reveal a lack of clear conceptual distinctions among the terms, which are often used synonymously. The review does however identify 22 distinct optimization techniques aimed at improving the visibility of content stored in digital repositories.

Teaching Media and Communication in the GenAI Era: an exploratory study

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Goals. This study investigates the perceptions that faculty members in Media and Communication develop toward the use of Generative Artificial Intelligence (GenAI) in current teaching activities, focusing on its influence within the educational environment.
Methodology. We use an exploratory qualitative approach through the focus groups conducted in two universities (University of Bucharest and Université Lumière Lyon 2) which allow us to develop a comparative understanding of the topic. The field of Media and Communication is particularly relevant to study, as it already faces extensive GenAI integration in the respective professional fields.
Results. Both in France, and in Romania, professors in Media and Communication tend to be cautious about using GenAI and integrating it in their practices. Although they recognize AI as a potential tool for innovation (more on the Romanian side), its actual integration in pedagogical methods is still limited. On the French side, the rejection is stronger. Faculty members generally view GenAI use among students with criticism, associating it with plagiarism and a lack of critical thinking. Our research contributes to the reflection about the pedagogical challenges of teaching Media in Communication in the GenAI era, drawing from a Romania-France comparative study performed in two universities.

Issue 54 (june 2025)

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Chip IA como imagen del número 54 de BID

Op-ed Teaching and Researching with Artificial Intelligence: A Call for Reflection / Daniel Torres-Salinas, Wenceslao Arroyo-Machado Feature Five-Year Application of Artificial Intelligence in Archival Science: A Systematic Review in Academic Journals / Martin Horna Romero, Roxana Perca Chagua Impact of Generative Artificial Intelligence on Teachers’Motivation and Perception Regarding the Use of Podcasts in Education / Martin Yolanda Berdasco-Gancedo, … Read more